Dark mode also spells serious trouble for your brand consistency. What if folks can no longer read the copy in your email? (Spoiler: We found cases where this happened.) Worse, what if your call to action is hidden? (Spoiler: We found evidence of this, too).īoth these examples are huge detractors to your audience’s overall experience, and thus dangerous for your engagement and deliverability rates. The most basic implication has to do with accessibility. So the thought of an email client inverting your text and background colors willy nilly is a scary one! The answers may surprise you… Why should marketers care about dark mode emails?Įvery email marketer knows how much effort goes into ensuring emails are pixel perfect. What are some best practices you can follow to make sure your emails still shine?.What are the dangers of dark mode for email marketers?.With this investigation, I’m answering a few key questions, including:
That’s why I (and the rest of the Dyspatch team!) thought it was high time to investigate how exactly dark mode affects email content. From operating systems and entertainment user interfaces (UI) to popular Chrome extensions and, of course, email clients, more and more forces have decided to join the dark side. The launch of dark mode on iPhone and Mac OS back in 2019, as well as its availability on Samsung Android devices and services like Slack, have made this theme mainstream.
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